AD0-E559 – Q&A PDF Exam

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Exam details: Level: Expert (1-3 years’ experience) Passing Score: 32/50 Time: 110 mins Delivery: Online proctored (requires camera access) or test center proctored Available languages: English & Japanese Cost: $225 (global) / $150 (India) Exam ID: AD0-E559 Minimum experience You should have: Approximately 18 months of experience with Marketo features and capabilities needed to create marketing campaigns and utilize customer behavior data You should be a marketer with experience in: Building, launching and analyzing campaigns Working with underlying email behavior and technologies including HTML, integrations, databases, and CRM Additionally, you should be familiar with the following tools and technologies: Adobe Marketo Engage Excel and CSV file format API concepts CRM basics Social media platforms like Facebook and LinkedIn Microsoft Office Basic HTML Intended audience: Marketing operations manager/specialist/expert/analyst Digital marketing manager/specialist/expert/analyst Campaign manager/specialist/expert/analyst Marketo Engage consultants Digital/marketing automation manager/specialist/expert/analyst Marketing systems manager Demand generation manager Email marketing manager Revenue operations manager Growth operations manager Martech architect Marketing technology manager Integrated campaign managers Business system analyst Readiness self-assessment Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification. Exam objectives and Details Section 1: Administration and Maintenance (12%) Determine mapping process between Marketo and CRM Identify what happened to an asset using the Audit Trail Recognize differences between users and roles Given a scenario, identify the best fit for using workspace and partitions Identify CRM platforms with native Marketo synchronization Given a scenario, locate where information is referenced Section 2: Marketing Activities/Campaign Management (46%) Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps Given a scenario, define the next step Identify the root cause of a problem Interpret the relationship between programs, channels, tags and period cost Demonstrate/apply the correct configuration to Engagement Programs Give examples of usage for different types of tokens Summarize the utility of Webhooks in Marketo and how they are used Identify and apply the appropriate use of the PMCF Explain the benefits of Global Assets and how to use them Demonstrate the capabilities of forms Perform and analyze an A/B test strategy Identify where a program or asset has been referenced with ‘Used By’ Troubleshoot communication limits Use Webinar provider information in an event program Section 3: Lead Management (12%) Outline the key decision points in defining the lifecycle model Apply best practices around lead scoring Implement the appropriate interesting moments Interpret the lead activity log Given a scenario, identify the creation source Section 4: Data Management (10%) Demonstrate how to set up a data management program Analyze an instance’s data quality Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists Summarize how segmentation works Section 5: Reporting (4%) Given an outcome of a campaign, determine how to set up a program to provide the best reporting Given a scenario, be able to investigate and assign the appropriate acquisition program Section 6: Best Practices (16%) Demonstrate the relevance of lead scoring in marketing and sales collaboration Illustrate the benefits of the folder structure and naming conventions Apply best practices around A/B testing Explain the process to perform a quality check on any Marketo program Explain the process to perform a quality check on an email QUESTION 1 A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage. Which steps always need to be completed in order to accomplish this? A. Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User B. Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage C. Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout Answer: B QUESTION 2 Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.) A. Salesforce B. Zoho C. Microsoft Dynamics D. Freshworks CRM (Formerly Freshsales) Answer: A, C Explanation: Adobe Marketo Engage natively synchronizes with Salesforce and Microsoft Dynamics CRM platforms. These are the only two CRM platforms that have a native integration with Adobe Marketo Engage and do not require any third-party connectors or custom solutions QUESTION 3 Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance. What is one step Michael must take in order to limit the intern’s access to work strictly to the APJ Workspace? A. Create a Role for the intern that grants permissions only for the APJ Partition. B. Create a Role for the intern that grants permissions only for the APJ Workspace. C. Create a User for the intern that grants access only to the APJ Workspace. Answer: C Explanation: To limit the interns access to work strictly to the APJ Workspace, Michael must create a User for the intern that grants access only to the APJ Workspace. This can be done by selecting the APJ Workspace from the Workspaces drop-down menu when creating the User. The User will then only be able to view and edit programs and assets within that Workspace. QUESTION 4 Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month. Where would Ajay find these details? A. Check User Login History B. Use Audit Trail C. View Lead Activity Answer: B Explanation: To find a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months, Ajay can use Audit Trail. Audit Trail is a feature that tracks all user activities within an Adobe Marketo Engage instance, such as creating, updating, or deleting programs, assets, fields, users, roles, etc. Audit Trail also shows who updated the Webinar registration landing page in the last month by filtering by user name, date range, and activity type. QUESTION 5 A business practitioner is building a Center of Excellence’ workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance. What does the business practitioner need to do in order to share these assets across all workspaces? A. Put them inside a folder and share that folder with the other desired workspaces. B. Clone them to the Design Studio of the other desired workspaces. C. 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